Creating a Landing Page That Converts
Creating a landing page is often the first step to driving more traffic and conversions online. It’s the page that visitors will see when they click on your ad or link from it, and it should match the content of your ad and give them a clear call to action.
There are several different types of landing pages, each designed for a specific purpose and with a different goal in mind. The best landing pages will clearly define the action you want your visitors to take, while keeping it simple and to the point.
Splash Landing Pages: These are the simplest type of landing pages, used to provide visitors with a quick and easy way to learn more about your brand before they get to your main website. They typically include one or two bold images and a short announcement, such as “It’s important to protect your loved ones.”
Lead Generation Landing Pages: B2B marketers and ecommerce brands use these landing pages to build lists of potential customers, sometimes offering free resources in exchange for contact information. They also feature a call to action (CTA) that invites visitors to sign up for an email list or make a purchase 랜딩 페이지 제작.
Direct Sales Landing Pages: These pages are commonly used by ecommerce brands to sell products. They’re also a great option for software-as-a-service companies that offer subscriptions. These pages have a CTA that sends visitors directly into your checkout flow or to the product they’re interested in.
Nurture Landing Pages: These are a hybrid of lead generation and direct sales. They use the information they collect from visitors to create a personalized email automation campaign later on, so they can send more relevant content to them in the future. They also serve to keep visitors clicking through to your main website and converting.
In addition, these pages can help you increase your search engine ranking by sending links from other high-authority websites back to your page. These links act as votes of confidence in search engines, boosting your site’s ranking and increasing the chances of new visitors finding your page.
The most effective landing pages are designed with conversions in mind. That means that your goals for the page should be clear and concise, and that the content should be targeted to a specific audience that has shown interest in your company or product.
Your main goal should be to drive visitors toward a specific action, such as signing up for an email list, making a purchase, or reading your blog. This should be clearly stated in your headline and subheadings, as well as the text that accompanies each CTA button.
You should also consider how your landing page will be viewed by mobile users. You should optimize for a good mobile experience by reducing image sizes, optimizing the code, and using browser tools to check that it works on smartphones and tablets.
A great way to get started on a landing page is with Carrd, a free service that lets you design and test landing pages quickly. You can put up as many websites as you like and even edit them from the same account, and you don’t need a web hosting account to publish them.