The Public Accepts Hospital Advertising

In an age of consumer choice, hospital advertising has become a major part of a patient’s decision-making process.

With nearly $1.5 billion spent each year on advertising, it’s easy to understand why so many are critical of the practice. Hospital advertising has been criticized by some for being obtrusive, while other critics maintain that it’s necessary to inform consumers about hospitals, treatments, and services. The debate over hospital advertising is as diverse as the people who oppose it, but one thing is certain – the public accepts hospital advertisements.

While the average American spends about 2.8 hours per day in front of a screen, a hospital visit can take up to 8-9 hours. Therefore, hospitals are ideal places for local businesses to advertise their products or services. The number of new patients visiting hospitals each day makes it an ideal place to put your commercials. And the best part? Hospital advertising costs a fraction of the cost of traditional advertising. Moreover, it has a high return on investment.병원광고

In addition to displaying advertisements of hospitals, researchers also looked at hospital’s quality measures.

The authors analyzed hospital advertisements with redacted logos and names. While many featured specialized services and technology, fewer featured branding or general health care. When these attributes were combined, general health services and specific procedures were most often featured, while brand recognition and technology advancement came last. Although the study was largely based on hospital advertisements, it still provides a great deal of useful information.치과광고